first post

Life is at a turning point for me right now; I'm heading into my last two years of college and stuck not knowing exactly what I want to do with my life! I know I belong in the fashion industry, no matter where or with what - whoever I meet that shares my passion, are my kind of people. I have a great eye for piecing gems together (fashion gems, that is). I just have always felt as though the concept of merchandising, no matter the context, I just understand it well. So, that's a little about what I'm up to, here's something for the eyes.

Before summer really started, I took a trip to Los Angeles to see the flavor of the California fashion industry. I have to admit it was an amazing experience! I had to do a project following the trip, which I chose to focus on what made my passion for merchandising even stronger: our tour of Barney's Beverly Hills with Donald Ahsu. He was the most inspiring person i've ever met, not including the ridiculously spot on information about the history of fashion. What you might not know is that Barney's Beverly Hills wins numerous awards for having some of the most creative visual displays. I loved to hear about how he gets inspired and seeing how he takes ordinary objects and abstract ideas and turns it into complete art.

Here are some images from my project and my trip!

Night out with friends from home

Volcom and Hurley Headquarters


Showrooms

This is My project. I chose to use the influences from what stores and boutiques on Rodeo Drive to create my own store. It's a little vintage shop that started off of the idea that fashion is an overlapping cycle. So I took the everlasting bodice of a womans figure and used patterns, pearls, and accented crystals as pieces of fashion that seem to stay constant. Then I took a fruit dripping into the figures hand as a new piece of fashion drips into our real life fashion culture(hence the saying "catch what's ripe").